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The New Normal

Women’s Fashion: The New Normal
Sit Back…and Find Your Favorites

Shopping from the comfort of our couch is part of ‘the new normal’. We’ve learned to buy everything we need in quarantine, from food to fashion to skincare, while embracing new ways of taking care of ourselves, to improve health and wellbeing.

But where to start with glasses - when shifting rules apply? New activities, work protocols and different priorities in the home could mean your view has changed on what might suit you now.

We’ve come up with five tips and glasses recommendations to help you find your perfect pair….

Top Tips on Buying Glasses Now

Tip 1 – Stick to What You Know and Like

Trends are less important during this time of crisis; our focus has shifted toward wellbeing, reliable qualities and comfort – and products that we know and love. Pick out timeless silhouettes and styles similar to those you’ve worn before. Select a different color or material to freshen the look focusing on tones that make you feel happy and relaxed.

Coach HC 5047
Coach HC 5047 Readers and Reading Glasses A women’s metal and acetate combi frame with a classic rectangular eye shape, this design has an especially flattering color combination that will help you update your look with ease – charming rose gold with a shiny finish is paired with patterned acetate temples for a beautiful timeless understated elegance. The famous Coach logo appears at the temple.

Tip 2 – Screen Time Has Rocketed – Protect Yourself!

We’ve been stuck in front of our computers, TVs and phones for more hours than ever before. As well as taking regular breaks to give eyes a proper rest, treat yourself to a pair of anti-reflective computer lenses, designed to reduce problems such as eye strain or headaches.

Ray-Ban 4324V Computer Style Progressive
Ray-Ban 4324V Computer Style Progressive in Transparent Light Brown This frame from the iconic label Ray-Ban comes in three very smart colors – black, transparent light red and transparent light brown - and features progressive lenses designed to make it easy for your eyes to move between near vision tasks.

Tip 3 – New Hobbies, New Needs: Choose Comfort First

We’re doing more cooking, reading, sewing, painting, DIY and gardening in quarantine which increases the importance of maintaining healthy vision – particularly in near work - throughout the day. Choose a sturdy, comfy frame that will withstand this level of wear, with high-quality lenses to avoid the unpleasant side effects of overtired eyes.

Bobbi Brown The Mulbery
Bobbi Brown The Mulbery Readers and Reading Glasses Good-looking, robust and a great fit! This frame balances every day needs and modern versatile styling with two elegant colorways of tortoise blue crystal and black pink crystal. Bobbi Brown always delivers on comfort and high quality materials with a contemporary edge.

Tip 4 – Waist-up Dressing Is a Thing – Enjoy It!

For those working from home, Zoom video conferencing and FaceTime have become a part of the daily routine. This new method of working has changed the way we dress and puts the focus on our face and eyes, so choosing eyewear which makes you feel well presented on screen has become more important than ever.  A frame that is balanced and flattering to give an allure of professionalism will help you feel like you’re back in the boardroom. Tortoiseshell and black statement frames always bring an ultra-cool take on a classic look.

Four Square
Circa Spectacles Four Square Readers and Reading Glasses Lots of style, and not expensive! The Four Square model by Circa Spectacles is a single vision full frame in a really nice tortoise toned plastic with a geek chic vibe to see you through your work appointments.

Tip 5 – Upgrade Your Fashion Identity and Get Ready for the Sun!

Some of us are craving new trends, vibrant color and bold design to lift our mood through these difficult times. We’re looking forward to more time outside, and some relaxation in the park. As well as a bright-toned optical style to lighten the mood, invest in a new pair of sunglasses for reading, and style out your wardrobe for summer. We’re fans of the oversized silhouettes in quirky pastel colors or bright primary tones. Treat yourself!

Kate Spade Caelyn-S Reading Sunglasses
Kate Spade Caelyn-S Reading Sunglasses A super color combination of Nude Havana Honey will set you on your way in the great outdoors. This stunning oversized model from Kate Spade is one that will get you noticed whilst being comfortable, protective and resilient for regular wear. The sun lenses have a special A/R coating to eliminate glare.

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