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First Designer Reading Glasses Boutique Continues to Reinvent Eyewear Industry With Remodel, Rebranding

For Immediate Release

DALLAS, TX – August 26, 2013 – Dallas-based Reading Glasses To Go opened in 1987 as the world’s first reading glasses boutique, offering an unprecedented upscale shopping experience that included personalized service, incredible selection, professional consultation and a fashionable alternative to frames sold off dusty racks at drug stores. The success of the flagship store in Dallas prompted expansion into other parts of Texas and Oklahoma. In 1990, Reading Glasses To Go opened its virtual doors online as, which today is the world’s online largest reading glasses store.

On September 4, the flagship Reading Glasses To Go store will be unveiling a new look, from floor to ceiling, and will be renamed The updated interior will feature an eclectic blend of materials and design elements like raised ceilings, European imported optical fixtures and an 18th century bibliothèque bookcase, as well as a bookshelf wall complete with a hidden door.

“Wed’re totally reinventing the in-store shopping experience using creative concepts that reflect today’s designer trends and appeal to today’s discriminating customer,” said Peter Granoff, president and CEO of For the first time, the new store will carry every frame offered on the website. Brands include Armani, Kate Spade, Ray-Ban, Ralph Lauren, Porsche Design, David Yurman and more.

Construction began mid-August and is scheduled to reopen as on September 4.


About, the world’s largest designer reading glasses store, is known worldwide for its extensive selection of designer collections and award-winning customer service. Offering the highest quality products and an effortless shopping experience, utilizes state of the art product search, allowing online shoppers to filter reading glasses on the fly based on designer, magnification power, price range and more. offers free shipping and free returns and carries more than 45 brands, including: Ray-Ban, Maui Jim, CliC, Kate Spade, Fendi and Porsche Design .

Media Contact
Peter Granoff
Phone: 1.800.238.0904