ReadingGlasses.com launches new website and the world's largest designer reading glasses store.

Dallas, Texas, October 3, 2008 – ReadingGlasses.com is proud to announce the launch of their new website. Redesigned from the foundation on up, the new site is larger than ever—offering the largest selection of designer reading glasses anywhere—and include designers like Gucci, Giorgio Armani, Christian Dior, Judith Leiber, Betsey Johnson, John Varvatos, and Maui Jim.

The new, highly intuitive site not only makes product browsing, comparisons, and information gathering a snap, the new site incorporates cutting edge Web 2.0 specifications. The site's consumer-oriented Web 2.0 features include:

Customer ratings and reviews (unedited) on all products.
State of the art product search and comparison: it takes just seconds to browse hundreds of products and you can narrow down your selections on the fly, by gender, frame/lens type, frame material, favorite designer, color, size, magnification power, and price range.
Advanced Zoom Feature on all products offers magnification up to 2x.
Instructional Videos add a human touch on no-line reading glasses, sun readers, folding eyewear, and novelty product.
One-click access to detailed product information for each product.
Social Networking Links: a collection of links to social networking sites on every product page allows for easy linking, i.e., Facebook, MySpace, Twitter, etc.
Simple and Secure One-page checkout.

To celebrate the launch of the new site ReadingGlasses.com is offering a 10%-off credit to any customer (new or established) who submits a product review—favorable or unfavorable—about their purchase(s) between October 3 through December 31, 2008. Customers can refer to their order confirmation email for details.

About ReadingGlasses.com: http://readingglasses.com/; Since opening the world's first Reading Glasses Boutique in 1987, Reading Glasses To Go has been recognized as the leading specialty retailer of designer reading glasses and accessories. ReadingGlasses.com was first launched in January of 2000 and features Free Shipping and Returns in the USA.